January 12, 2018
January 12, 2018
Research:
Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.
January 8, 2018
January 8, 2018
Marketing:
R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.
December 27, 2017
December 27, 2017
Marketing:
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
November 6, 2017
November 6, 2017
Marketing:
What does age give to you that youth cannot? All this knowledge can be turned into a sustainable advantage in the market you operate in.
October 30, 2017
October 30, 2017
Marketing:
Here is why the brand only follows 11 people in this mastermind Twitter marketing stunt.
September 14, 2017
September 14, 2017
Marketing:
Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.
September 14, 2017
September 14, 2017
Advertising:
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
September 14, 2017
Research:
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
September 14, 2017
Media:
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.
September 14, 2017
September 14, 2017
Media:
India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.
