Marketing
Articles in Marketing
January 12, 2018
Research:
The Power Of Celebrity Endorsements In The Digital Era
Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.
January 8, 2018
Marketing:
Why Every Marketer Should Master Blockchain
R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.
December 27, 2017
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 10
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
November 6, 2017
Marketing:
I’m 56, And Age Is On My Side
What does age give to you that youth cannot? All this knowledge can be turned into a sustainable advantage in the market you operate in.
October 30, 2017
Marketing:
KFC’s Big Secret Revealed on Twitter
Here is why the brand only follows 11 people in this mastermind Twitter marketing stunt.
September 14, 2017
Marketing:
Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017
Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.
September 14, 2017
Advertising:
Darren Burns on How China Is Transforming Global Communications at #ZeeMelt 2017
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
Research:
Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
Media:
Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.
September 14, 2017
Media:
Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017
India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.