Marketing
Articles in Marketing
September 14, 2017
Marketing:
Nicholas Russell on the “Race To The Bottom” at #ZeeMelt 2017
Project X's Nicholas Russell talks disruptive pricing strategies to the audience at Zee MELT 2017.
September 13, 2017
Marketing:
Jonathan Grubin on “Sampling Innovation” at #ZeeMelt 2017
With SoPost, Jonathan Grubin disrupted the practice of product sampling. Listen in and learn from his journey in this video.
September 13, 2017
Media:
Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017
How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.
September 13, 2017
Media:
“Predestination” by PHD India at #ZeeMelt 2017
What are the key trends that will shape the future of marketing and media professionals? PHD India's Predestination attempts to answer that very question.
September 13, 2017
Media:
Neel Murty on Measurement & Apps at #ZeeMelt 2017
Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.
September 13, 2017
Marketing:
Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017
How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.
September 13, 2017
Marketing:
Jeremy Bassett on Startup Powered Innovations at #ZeeMelt 2017
How can you harness the power of startups? Jeremy Basset (Founder & CEO, CO:CUBED) explains in this presentation featuring work with the Unilever Foundry.
September 12, 2017
Advertising:Videos
James Hurman makes “The Case For Creativity” at #ZeeMelt 2017
What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.
September 12, 2017
Media:
Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
September 12, 2017
Marketing:
Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017
Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.