Marketing
Articles in Marketing
September 12, 2017
Marketing:
Steve Wells on “The Possibility Expansion” at #ZeeMelt 2017
How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.
September 12, 2017
Marketing:
Daniel Comar says “Uberize Me!” at #ZeeMelt 2017
What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.
September 12, 2017
Advertising:
Point Of View: Women In Leadership Roles In The Industry. If Not Now, When?
Talking about women and leadership today, we see how women have overcome the shackles of the world and how they've now been receiving support. But what happens when they get past that interview and what does it take to make that change?
September 7, 2017
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 01
Now, listen to the latest and hottest from advertising and marketing in India.
August 8, 2017
Marketing:
It Took More Than Two Minutes, But Nestlé India Is Back To Fighting Fit
Suresh Narayan was required to drop everything and head to India to manage the fallout of what was then a developing crisis. In conversation with Suresh Narayan, CEO of Nestlé India about his journey with Nestlé and how he tackled a developing crisis, one that threatened the very foundations of the brand.
August 8, 2017
Marketing:
From Marketing To Marathons
Ushnota Paul profiles four top corporates in India who spill the beans on how running marathons has helped them in their professional career.
August 7, 2017
Research:
QSR Chains And The Social Media Landscape
Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report by Unmetric, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.
August 7, 2017
Research:
Point Of View: Is Your Brand Doing Justice To Its Sermon?
What the world once trusted, it now doubts. The mainstream media has lost its monopoly on authority. Societal and economic fears are dominating the conversation, especially concerns about job loss, immigration restrictions, and the rapid pace of innovation. The chasm between views held by the elites and the mass population continues to widen.
August 7, 2017
Research:
Point Of View: The Other Sides Of The Marketer
Question: Name five books that you recommend to marketers and CEOs. Answer: CEOs and CMOs come with rich experiences, which not only set them a class apart, but also hold them and their brands in good stead. However, in today’s world, unlearning is as important as learning. And therefore, it is key for them to be refreshed with the new realities and opportunities. I would, therefore, recommend these 5 books with each bringing a unique but key learning.
August 7, 2017
Research:
The Social Media Habits Of Top Aviation Brands
Airlines are very heavy users of social media. They vie with competitors to reply to their customers online in the most efficient manner possible, offer the best possible rates and the greatest experience.In addition to redressing consumer concerns, airline brands use social networks to engage their audience with relevant content and pass along information about flight schedules, new routes, discounts etc. This way, social media plays a key role in constructing a brand’s personality online. In order to understand how effectively airline brands used social media, Unmetric took a look at the top 15 brands across Facebook, Twitter, and Instagram during Q1 2017. These include: Aeromexico, Air Canada, Alaska Airlines, Allegiant, American Airlines, Delta, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin Airlines, Volaris and WestJet. Here’s what we found: