Marketing

Articles in Marketing

News:

Melt In A Minute | ASCI Upholds Complaints Against 344 Misleading Advertisements & More

From ASCI investigating advertisements to P&G India setting up a Rs200 crore fund on environmental sustainability, a look at today's top headlines

News:

Melt In A Minute | Ogilvy-Vivo Spat Resolved, Paytm Raises $1 bn In Fresh Funding & More

From the settlement of the Ogilvy and Vivo dispute to Whatsapp investing $250,000 into the Indian startup ecosystem, a look at the today's headlines

Advertising:

Creative Picks | EP 137 | Dogs Trust, Sainsbury’s & GAP

Ritwika Gupta reviews ads by Dogs Trust, Sainsbury's and GAP.

News:

Melt In A Minute | L&K Saatchi & Saatchi CEO Anil Nair Steps Down, S4 Capital’s MightyHive Opens Office In India & More

From L&K Saatchi & Saatchi CEO Anil Nair stepping down to Facebook introducing new safety tools for advertiser, a look at today's top headlines

Research:

Melt In A Minute | Publicis Commerce Launches In India, Paytm Partners with Twitter & More

ByteDance plans music streaming service in December

News:

Melt In A Minute | Dentsu Posts A Decline Of 12.3% In Q3 FY19, JetPrivilege Is Now InterMiles & More

From Dentsu's quarter results to Xiaomi's patenting foldable phone concept, a look at today's top headlines

News:

Melt In A Minute | Amazon Brings Project Zero To India To Eliminate Fake Goods & More

Hotstar posts Rs 1112.7 cr revenues for FY19

News:

Melt In A Minute | YouTube Can Delete Your Account If It Isn’t ‘Commercially Viable’ & More

Meanwhile Netflix India posted Rs 466.7 cr in revenue with a net-profit of Rs 5.1 cr for FY19

Marketing:

Creative Picks | EP 134 | Pepsi, Spotify & Singapore Tourism Board

Madhuwanti reviews marketing campaigns by Pepsi, Spotify and Singapore Tourism Board

News:

Melt In A Minute | Google Extends Shopping Ads To YouTube, Nokia To Enter Into The Smart TV Segment & More

Reliance Brands hires Sumeet Yadav to head Hamleys