Marketing
Articles in Marketing
September 23, 2019
News:
Melt In A Minute | British Travel Operator Thomas Cook Collapses, Havas Group restructures Asia-Pacific Organisation & More
From British travel operator Thomas Cook filing bankruptcy to YouTube walking back changes to its verification policy after outrage, a look at today’s headlines
September 19, 2019
News:
Melt In A Minute | Former Unilever CMO To Join WPP Board, Instagram Tightens Rules On Weight Loss Posts & More
From Keith Weed joining WPP board as non-executive director to Viacom18 launching a regional digital entity on Voot, a look at today’s top headlines:
September 16, 2019
News:
Melt In A Minute |Paid Ad Views Removed From YouTube’s Music Chart Rankings, Nike Wins An Emmy & More
From Nike's 'Dream Crazy' commercial winning an Emmy to a fall in consumer spending on e-commerce sites, a look at the top headlines
September 14, 2019
Advertising:
Creative Picks | EP 119 | Fewikwik, Spotify & Samsung
Madhuwanti reviews ads by Fewikwik, Spotify and Samsung
August 26, 2019
Marketing:
Melt TV | Episode 45 | Priya Nair
How can marketers improve their usage of mobile? Answers from Priya Nair.
August 12, 2019
Marketing:
Zee Melt 2019 | Where do we find tomorrow’s consumer?
Rashi Goel helps unravel the traits of tomorrow's customer.
August 12, 2019
Marketing:
Zee Melt 2019 | Should brands take a stand?
Does cause-marketing really work for the brand?
August 12, 2019
Research:
Zee Melt 2019 | What women need to do for women?
Gayatri Sriram and The Collective on improving gender inclusivity.