Marketing

Articles in Marketing

News:

Melt In A Minute | British Travel Operator Thomas Cook Collapses, Havas Group restructures Asia-Pacific Organisation & More

From British travel operator Thomas Cook filing bankruptcy to YouTube walking back changes to its verification policy after outrage, a look at today’s headlines

News:

Melt In A Minute | Former Unilever CMO To Join WPP Board, Instagram Tightens Rules On Weight Loss Posts & More

From Keith Weed joining WPP board as non-executive director to Viacom18 launching a regional digital entity on Voot, a look at today’s top headlines:

News:

Melt In A Minute |Paid Ad Views Removed From YouTube’s Music Chart Rankings, Nike Wins An Emmy & More

From Nike's 'Dream Crazy' commercial winning an Emmy to a fall in consumer spending on e-commerce sites, a look at the top headlines

Advertising:

Creative Picks | EP 119 | Fewikwik, Spotify & Samsung

Madhuwanti reviews ads by Fewikwik, Spotify and Samsung

Marketing:

Melt TV | Episode 45 | Priya Nair

How can marketers improve their usage of mobile? Answers from Priya Nair.

Marketing:

Zee Melt 2019 | Where do we find tomorrow’s consumer?

Rashi Goel helps unravel the traits of tomorrow's customer.

Marketing:

Zee Melt 2019 | Should brands take a stand?

Does cause-marketing really work for the brand?

Research:

Zee Melt 2019 | What women need to do for women?

Gayatri Sriram and The Collective on improving gender inclusivity.