August 11, 2019

Advertising:

Zee Melt 2019 | Agency of the Future

Digital consultant Shubho Sengupta paints a picture for the future.

August 11, 2019

Media:

Zee Melt 2019 | Where’s the money?

August 11, 2019

Advertising:

Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?

Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.

August 8, 2019

Research:

Zee Melt 2019 | What are we missing?

Behavioural science decoded for advertising and marketing minds by Rory Sutherland.

August 8, 2019

Advertising:

Zee MELT 2019 | Simple is art, complicated is stupid.

Dave Trott is all about creativity, and simplicity.

August 6, 2019

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.

June 20, 2019

News:

Melt In A Minute | 4 Silver & 3 Bronze For India on Day 3 of Cannes Lions 2019 & MORE

From Denstu Webchutney winning a silver and 3 bronze metals to Burger King bagging a direct Grand Prix for “Whopper Detour”, here are today’s Cannes Lions highlights!

May 29, 2019

Marketing:

Creative Picks | EP 96 | Endsleigh Insurance, One Plus, Taco Bell

Ritwika Gupta reviews marketing campaigns by Endsleigh Insurance Services, One Plus 7 Pro and Taco Bell.

May 10, 2019

News:

Melt in A Minute, Your Guide To The Buzz In The A&M World, Is Up

Your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh, in 60 seconds

May 9, 2019

News:

Melt In A Minute | Philippa Brown Is The New CEO of PHD Worldwide & MORE

From Philippa Brown taking over as the new CEO of PHD Worldwide to WATConsult bagging Schneider Electric India's digital mandate, here are the top headlines of the day.