Mastercard

Articles in Mastercard

Marketing:

Melt TV | Episode 233 | Mastercard’s Raja Rajamannar on Cricket, AI, Quantum Marketing & More!

"Marketers typically have relied only on audio and video. Not the other senses. That is a missed opportunity."

News:

Melt Update | 6 September | Dentsu to drop international CEO role in restructure and MORE

Meanwhile, Mastercard acquires title sponsorship rights for all BCCI home matches.

News:

Melt Update | 26 July | Mastercard title sponsor for all BCCI matches and MORE

Meanwhile, Nike splits media biz with Initiative & PMG.

News:

Melt Update | 21 Sep | Omnicom Group Wins Mercedes’ Global Agency Consolidation & MORE

Meanwhile, Havas Creative Group India has appointed Amish Sabharwal as Senior Executive Creative Director and Creative Head of Digital Experience.

Marketing:

Creative Picks | Ep 126 | Mattel, Mastercard & Maruti Suzuki

Madhuwanti Saha reviews marketing activations by Mattel, Mastercard and Maruti Suzuki