Media
Articles in Media
July 10, 2021
Media:
Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill
"A platform to help marketers make smarter media investments on the open internet."
May 17, 2021
Advertising:
Creative Picks | 17 May | Facebook, Veet, TVS Eurogrip
Ritwika Gupta reviews ads by Facebook, Veet and TVS Eurogrip.
March 11, 2020
News:
Melt In A Minute | ITC To Accelerate Its Roll-out Of New FMCG Products & More
Meanwhile Disney+ goes live in India via Hotstar, called Disney+Hotstar, ahead of its official launch
March 9, 2020
News:
Melt In A Minute | McCann’s Partha Sinha Joins Times Group As President, Response & More
In digital world, Twitter for the first time marked its ‘Manipulated Media’ tag on a video retweeted by Donald Trump
September 19, 2019
News:
Melt In A Minute | Former Unilever CMO To Join WPP Board, Instagram Tightens Rules On Weight Loss Posts & More
From Keith Weed joining WPP board as non-executive director to Viacom18 launching a regional digital entity on Voot, a look at today’s top headlines:
August 12, 2019
Marketing:
Zee Melt 2019 | Where do we find tomorrow’s consumer?
Rashi Goel helps unravel the traits of tomorrow's customer.
August 12, 2019
Marketing:
Zee Melt 2019 | Should brands take a stand?
Does cause-marketing really work for the brand?
August 12, 2019
Research:
Zee Melt 2019 | What women need to do for women?
Gayatri Sriram and The Collective on improving gender inclusivity.
August 12, 2019
Media:
Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?
The Collective debates on a topic that doesn't get enough attention.
August 12, 2019
Advertising:
Zee Melt 2019 | Is there much tokenism in advertising?
The Collective asks a question that needs to be answered by the Indian advertising industry.