Media
Articles in Media
August 12, 2019
Advertising:
Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.
The Collective's view on the advertising and marketing industry.
August 12, 2019
Advertising:
Zee Melt 2019 | Today’s consumer has the attention span of a goldfish
In today's fast-paced world, how can you get the consumer to stay attentive?
August 12, 2019
Research:
Zee Melt 2019 | Vernacular as a key growth driver for digital media.
Why regional languages are the future for every brand in India.
August 12, 2019
Advertising:
Zee Melt 2019 | Has digital killed storytelling?
Does telling a story online follow the same rules?
August 12, 2019
Marketing:
Zee Melt 2019 | Can a brand survive without trust?
Building trust isn't a simple task.
August 12, 2019
Media:
Zee Melt 2019 | Is print relevant at all?
What can a brand do with the print medium?
August 12, 2019
Media:
Zee Melt 2019 | Toothpaste, TV, Tea.
Solid research and discussion on the Indian consumer.
August 12, 2019
Advertising:
Zee Melt 2019 | Rahul daCunha can’t take a holiday because of you.
Hint: It's about the Amul Topicals.
August 12, 2019
Media:
Zee Melt 2019 | Television, content & the brave young world.
Myleeta Aga on what's new in Television content.
August 12, 2019
Advertising:
Zee Melt 2019 | Voice Marketing Session
Get voice marketing to work for you.