August 11, 2019
August 11, 2019
Advertising:
Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.
August 8, 2019
August 8, 2019
Research:
Behavioural science decoded for advertising and marketing minds by Rory Sutherland.
August 8, 2019
August 8, 2019
Advertising:
Dave Trott is all about creativity, and simplicity.
August 6, 2019
August 6, 2019
Marketing:
RS Sodhi on the secret sauce that fuels Amul.
November 26, 2018
November 26, 2018
Media:
"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."
September 14, 2017
September 14, 2017
Research:
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
September 14, 2017
Media:
What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.
September 14, 2017
September 14, 2017
Media:
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.
September 14, 2017
September 14, 2017
Research:
Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.
September 13, 2017
September 13, 2017
Media:
Kantar Media's Nick Burfitt shares the results of "Dimensions", a study that considers the impact of communications from the twin perspectives of the industry leaders, and the consumers they are trying to reach.
