Media
Articles in Media
September 12, 2017
Research:
The India Mobile Video Report at #ZeeMelt 2017
In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?
September 12, 2017
Advertising:
Point Of View: Women In Leadership Roles In The Industry. If Not Now, When?
Talking about women and leadership today, we see how women have overcome the shackles of the world and how they've now been receiving support. But what happens when they get past that interview and what does it take to make that change?
August 7, 2017
Advertising:
Creative Picks: Motorola, Fanta, The Immunity Charm & More!
There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 16th June, 2017: Moto Z’s branded content initiative in Brazil, immunisation charm and more.
August 7, 2017
Research:
Point Of View: Is Your Brand Doing Justice To Its Sermon?
What the world once trusted, it now doubts. The mainstream media has lost its monopoly on authority. Societal and economic fears are dominating the conversation, especially concerns about job loss, immigration restrictions, and the rapid pace of innovation. The chasm between views held by the elites and the mass population continues to widen.
August 7, 2017
Media:
Burning Issues: The Great Unbundling Of Digital Video
Digital video is being unbundled into ad-supported and subscription supported content. In that on-going fission, lies opportunities for a new kind of marketing, that marries story-telling and computing.
August 7, 2017
Media:
Burning Issues: Does Your Brand Have A Voice?
The voice must be original, interesting and, above all, experimentative. If ever a torrential deluge of content has threatened to drown us, it’s now.
August 7, 2017
Media:
Burning Issues: Digital Media – New World, Old Rules
What in heaven is content? To some, it’s just an ad. To some, it’s a bespoke article written for a brand. To others, it’s a video that teaches you how to make an omelette. Brand managers are besieged by representatives from content companies, by invitations to content seminars — even by job offers from new, funded and struggling content outfits. The truth is, content is many things. In this issue’s Burning Issue, experts invested in the content business share their views on the content they understand best.
August 5, 2017
Advertising:
The Sharing Economy VS The Caring Economy
In the coming years, all content would translate to videos. This would mean staying open to the re-structuring of PR plans and opening the team to several other expertise simultaneously leaning to real situations that would eventually lead to sustainable topics.
August 4, 2017
Marketing:
Consumers Do Not See Themselves In Demographics
The moment we use the word ‘target’ we have already conditioned our system to think that there is someone outside an environment – the viewer looking at it – the object and trying to aim at it and doing something with it.
August 4, 2017
Marketing:
Digital Tricks & Tactics – Understanding Ad Fraud Detection
Digital media didn’t come with rules or traditions, making it less transparent. The article explains why advertisers should understand strategies and tactics laid out by agencies as well as prioritize the analysis of results received.