April 12, 2018
April 12, 2018
Research:
Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.
April 12, 2018
April 12, 2018
Marketing:
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
January 29, 2018
January 29, 2018
Advertising:
"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."
December 13, 2017
December 13, 2017
Advertising:
Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul
November 27, 2017
November 27, 2017
Media:
"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."
November 23, 2017
November 23, 2017
Media:
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd
September 12, 2017
September 12, 2017
Advertising:
Talking about women and leadership today, we see how women have overcome the shackles of the world and how they've now been receiving support. But what happens when they get past that interview and what does it take to make that change?
August 28, 2017
August 28, 2017
Advertising:
Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more.
August 8, 2017
August 8, 2017
Marketing:
Suresh Narayan was required to drop everything and head to India to manage the fallout of what was then a developing crisis. In conversation with Suresh Narayan, CEO of Nestlé India about his journey with Nestlé and how he tackled a developing crisis, one that threatened the very foundations of the brand.
August 8, 2017
August 8, 2017
Marketing:
Ushnota Paul profiles four top corporates in India who spill the beans on how running marathons has helped them in their professional career.
