October 9, 2021
October 9, 2021
Advertising:
The lasting influence of Howard Luck Gossage.
September 30, 2021
September 30, 2021
Advertising:
How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.
September 22, 2021
September 22, 2021
Marketing:
Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.
September 11, 2021
September 11, 2021
Marketing:
Using digital and virtual experiences to keep Indian tourists engaged.
September 4, 2021
September 4, 2021
Marketing:
Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.
August 28, 2021
August 28, 2021
Marketing:
"All our decisions are driven by our core values."
August 21, 2021
August 21, 2021
Advertising:
"Thank you Senior Citizens for bringing believability, credibility and honesty to advertising."
August 14, 2021
August 14, 2021
Marketing:
How the MMA can help the modern marketer.
August 7, 2021
August 7, 2021
Research:
The changing landscape of the urban and rural consumer in India.
July 31, 2021
July 31, 2021
Research:
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.
