January 26, 2024
January 26, 2024
Advertising:
“Agencies, Brands and Brand Managers just aren’t doing enough. We all need to do more.”
December 2, 2023
December 2, 2023
Marketing:
"Though advertising is not looked down upon by the Indian audience, the intent is to help them realise the value in a premium listening experience."
November 24, 2023
November 24, 2023
Marketing:
"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."
November 17, 2023
November 17, 2023
Marketing:
"Indian consumers have the appetite to buy premium tech, and also the inclination to understand it."
November 10, 2023
November 10, 2023
Marketing:
"The product is the best exemplification of the brand."
November 4, 2023
November 4, 2023
Marketing:
"Premiumisation will grow since disposable income is increasing, penetration is growing, and consumer awareness is improving."
October 27, 2023
October 27, 2023
Marketing:
"Whoever wins the end customer, wins the overall market."
October 21, 2023
October 21, 2023
Research:
"Marketers must understand that investing in a brand means investing to safeguard its future."
October 13, 2023
October 13, 2023
Marketing:
"Today, luxury needs transparent and uniform pricing. It helps build customer loyalty and trust."
October 6, 2023
October 6, 2023
Marketing:
"Marketers can get condescending towards non-urban consumers. They shouldn't."
