MELT TV
Articles in MELT TV
March 4, 2023
Marketing:
Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites
"Believe that all marketing should be performance oriented."
February 24, 2023
Media:
Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023
"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".
February 18, 2023
Research:
Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers
“2023 is really about navigating the new wave of AI and the Metaverse.”
February 11, 2023
Marketing:
Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More
"2023 will be the year of the employer, not the employee."
February 3, 2023
Marketing:
Melt TV | Episode 203 | Shiv Shivakumar on Strategy, ONDC, ESG, Marketing and more!
"Strategy is about increasing your competitiveness."
January 27, 2023
Media:
Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”
"Marketers need to build a cohesive experience across all digital touchpoints."
January 20, 2023
Advertising:
Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability
It's not just a creative comfort challenge.
January 14, 2023
Marketing:
Melt TV | Episode 200 | Arvind RP On The Growth Opportunities For McDonald’s India (West & South)
"McDonald's is an omni-channel, available anywhere brand."
January 7, 2023
Marketing:
Melt TV | Episode 199 | MG Parameswaran On Building Your Personal Brand
"Whether you like it or not, you are already a brand."
December 30, 2022
Marketing:
Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us
Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!