December 23, 2022
December 23, 2022
Research:
"Using valuegraphics is 8x more efficient and insightful than using demographics and psychographcis."
December 17, 2022
December 17, 2022
Marketing:
"The pandemic helped us reposition the value of experiences for our clients."
December 10, 2022
December 10, 2022
Marketing:
"Consumers inherently know that marketers don't tell them the truth."
December 3, 2022
December 3, 2022
Marketing:
"Most OTAs, in my mind, are still booking agents. We are a service provider."
November 26, 2022
November 26, 2022
Advertising:
"Better creative work is the fastest shortcut to pricing ourselves higher."
November 19, 2022
November 19, 2022
Media:
"10 years from now, most of our business will happen on app-based platforms."
November 12, 2022
November 12, 2022
Research:
Attribution Modelling, Personalisation, Clean Data, Marketing Effectiveness and more!
November 4, 2022
November 4, 2022
Marketing:
“We are advertising to an attention-swamped audience.”
October 29, 2022
October 29, 2022
Marketing:
"Our brand transformation helped crystallize our marketing priorities."
October 22, 2022
October 22, 2022
Marketing:
"Ideas still dictate the quality of impact we have, but data provides the clarity."
