October 1, 2022
October 1, 2022
Research:
"Advertising isn't enough to grow brand salience, or drive brand value."
September 23, 2022
September 23, 2022
Advertising:
“The agency of the future will be built around partnerships.”
September 17, 2022
September 17, 2022
Advertising:
"Today, several tactical ideas can be far more powerful than one single big creative idea."
September 9, 2022
September 9, 2022
Marketing:
"Gaming is more social than social media. Plus, it's ahead of the curve with respect to the metaverse."
September 2, 2022
September 2, 2022
Research:
"Unique Brand Loyalty is a myth."
August 26, 2022
August 26, 2022
Marketing:
"We used influencers even before influencer marketing was born."
August 26, 2022
August 26, 2022
Advertising:
"We need to reduce advertising for fossil fuel brands."
August 20, 2022
August 20, 2022
Marketing:
"We are not in the coffee business, but in the people business."
August 13, 2022
August 13, 2022
Advertising:
"The advertising industry is facing an identity crisis."
August 6, 2022
August 6, 2022
Marketing:
"ITC is not in the trial business, it's in the repeat business."
