MELT
Articles in MELT
May 21, 2022
Marketing:
Melt TV | Episode 166 | Zeenah Vilcassim
"India is a super exciting and unique market."
May 13, 2022
Marketing:
Melt TV | Episode 165 | Tarun Garg
"Our customer today is getting younger and younger."
May 6, 2022
Advertising:
Melt TV | Episode 164 | Rory Sutherland & Ella Jenkins
Insights and analysis from the tenth edition of the Behavioural Science Annual.
April 30, 2022
Research:
Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report
"Rural India remains resilient."
April 22, 2022
Advertising:
Melt TV | Episode 162 | Santosh Padhi
"Great people make great culture, resulting in great work."
April 11, 2022
Media:
Melt TV | Episode 161 | Vinit Karnik
"Sports sponsorship in India crossed INR 9,500 crores in 2021."
April 1, 2022
Advertising:
Melt TV | Episode 160 | Roopak Saluja
“Production companies / content studios can help bridge the gap in branded entertainment.”
March 26, 2022
Advertising:
Melt TV | Episode 159 | DDB Mudra Group’s Aditya Kanthy & Rahul Mathew
"Clients today want unexpected work that works."
March 19, 2022
Advertising:
Melt TV | Episode 158 | Schbang’s Akshay Gurnani & Sohil Karia
"The need of the hour is fast creativity and fast content."
March 11, 2022
Media:
Melt TV | Episode 157 | Sam Balsara
The report estimates that India will continue to be the fastest-growing advertising market in the world, while Global AdEx is estimated to grow at 11%.