MELT

Articles in MELT

Marketing:

Melt TV | Episode 156 | #CreativeComeback | Deepika Warrier

"Life happens. Babies are born, we get cancer, our parents age and need us. These life experiences make creativity richer and deeper."

Marketing:

Melt TV | Episode 155 | Anil Viswanathan

Marketing to a Gen Z audience using QR codes, the art of casting and more.

Marketing:

Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

The challenge of building a global brand from India.

Research:

Melt TV | Episode 153 | RJ Youngling

"Entrepreneurial science can help companies market correctly and simplify their value proposition."

Media:

Melt TV | Episode 152 | Shashi Sinha

"We will finally life the finger from the pause button and truly grow in 2022."

Advertising:

Melt TV | Episode 151 | Kunal Jeswani

"Aim to change the perception about Ogilvy."

Advertising:

Melt TV | Episode 150 | Rohit Ohri

"It's time to stop waiting for the light at the end of this dark tunnel. Instead, it's time to light the tunnel."

Marketing:

Melt TV | Episode 149 | Suresh Narayanan

"People, Planet and Partnerships are my key priorities for 2022."

Advertising:

Melt TV| Episode 148 | This Year’s Most Enjoyable Christmas Advertising

In this episode, Melt curates the advertising that stood out amidst the outpouring of festive marketing messages.

Marketing:

Melt TV | Episode 147 | Sir Martin Sorrell

"Digital will dominate in 2022."