December 11, 2021
December 11, 2021
Marketing:
What makes good design, good?
December 4, 2021
December 4, 2021
Research:
"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."
November 27, 2021
November 27, 2021
Advertising:
"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."
November 20, 2021
November 20, 2021
Advertising:
"With great creative power comes great responsibility."
November 13, 2021
November 13, 2021
Advertising:
The big theme this year was a message to support local retailers and small businesses.
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
October 30, 2021
October 30, 2021
Advertising:
"Question everything to be a good marketer."
October 23, 2021
October 23, 2021
Marketing:
Why brands cannot simply buy their way into culture.
October 16, 2021
October 16, 2021
Advertising:
Breaking the 7 assumptions about creativity and creative thinking.
October 9, 2021
October 9, 2021
Advertising:
The lasting influence of Howard Luck Gossage.
