MELT
Articles in MELT
December 5, 2020
Marketing:
Melt TV | Episode 95 | Maruti Suzuki India’s Shashank Srivastava
"Trust has become the biggest differentiator between brands."
November 28, 2020
Media:
Melt TV | Episode 94 | Virtual Production Using Unreal Engine
Add agility and flexibility to your production process.
November 21, 2020
Marketing:
Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown
How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.
November 7, 2020
Advertising:
Melt TV | Episode 91 | “Not Just A Cadbury Ad”
This year for Diwali, Mondelez India has unveiled a campaign that aims to celebrate the spirit of generosity with Cadbury Celebrations.
October 24, 2020
Advertising:
Melt TV | Episode 89 | Allen Gannett
Flashes Of Genius: The Art & Science Of Creativity
October 17, 2020
Marketing:
Melt TV| Episode 88| Suresh Narayanan
"I want to be a businessman, with a heart."
October 10, 2020
Advertising:
Melt TV | Episode 87 | Laura Jordan Bambach
Watch Laura Jordan Bambach's session from ZeeMELT 2020, which was titled ‘The Importance Of Creativity In Challenging Times’.
October 4, 2020
Advertising:
Melt TV | Episode 86 | Chuck Porter
"Things will never return to the way they used to be."
October 1, 2020
Media:
There Is More To Life Than A Quantitatively Efficient Media Plan
The responsibilities of the media plan.
September 26, 2020
Marketing:
Melt TV | Episode 85 | Sir Martin Sorrell
Sir Martin shares his thoughts on how COVID-19 is changing businesses and the opportunities that the pandemic has brought about.