MELT

Articles in MELT

Marketing:

Melt TV | Episode 95 | Maruti Suzuki India’s Shashank Srivastava

"Trust has become the biggest differentiator between brands."

Media:

Melt TV | Episode 94 | Virtual Production Using Unreal Engine

Add agility and flexibility to your production process.

Marketing:

Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.

Advertising:

Melt TV | Episode 91 | “Not Just A Cadbury Ad”

This year for Diwali, Mondelez India has unveiled a campaign that aims to celebrate the spirit of generosity with Cadbury Celebrations.

Advertising:

Melt TV | Episode 89 | Allen Gannett

Flashes Of Genius: The Art & Science Of Creativity

Marketing:

Melt TV| Episode 88| Suresh Narayanan

"I want to be a businessman, with a heart."

Advertising:

Melt TV | Episode 87 | Laura Jordan Bambach

Watch Laura Jordan Bambach's session from ZeeMELT 2020, which was titled ‘The Importance Of Creativity In Challenging Times’.

Advertising:

Melt TV | Episode 86 | Chuck Porter

"Things will never return to the way they used to be."

Media:

There Is More To Life Than A Quantitatively Efficient Media Plan

The responsibilities of the media plan.

Marketing:

Melt TV | Episode 85 | Sir Martin Sorrell

Sir Martin shares his thoughts on how COVID-19 is changing businesses and the opportunities that the pandemic has brought about.