May 28, 2024
May 28, 2024
Marketing:
Exploring #ShareTheLoad, a case study of purpose-driven marketing done right.
May 28, 2024
May 28, 2024
Marketing:
The story of TVS Motor Company and its "Miss.Represent" campaign.
May 28, 2024
May 28, 2024
Media:
How can brands win the INR 15,766 CR Indian sports industry?
March 30, 2024
March 30, 2024
Marketing:
"This is the time of the year when we aim to maximise our user growth."
March 22, 2024
March 22, 2024
Marketing:
"Value creation and value extraction are two sides of the 'dharma' of successful businesses."
March 16, 2024
March 16, 2024
Marketing:
"MNCs need to keep local competitors and local SMEs in mind."
March 9, 2024
March 9, 2024
Research:
Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.
March 2, 2024
March 2, 2024
Marketing:
"Customer experience is the biggest differentiator for a banking brand today."
February 24, 2024
February 24, 2024
Media:
"Advertisers should focus on volume growth, not just profit growth."
February 16, 2024
February 16, 2024
Media:
“Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market.
