MELT

Articles in MELT

Advertising:

Melt TV | Episode 71 | Ogilvy India’s Kainaz Karmakar & Harshad Rajadhyaksha

"Our partnership with long-standing clients has become tighter."

Research:

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

"Every crisis is a big opportunity for a researcher."

Marketing:

Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)

"Only the tough will emerge victorious."

Media:

Forget the IPL till you can bring back the noise

Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.

Marketing:

Melt TV | Episode 64 | Rama Bijapurkar

How brands can engage their consumers during the lockdown.

Marketing:

Melt TV | Episode 63 | Ramesh Iyer

Why empathy can be a strategic differentiator.

Marketing:

Melt TV | Episode 62 | RS Sodhi (MD, GCMMF)

How Amul's supply chain for milk was ready and prepared to take on the challenge of the lockdown.

Marketing:

Melt TV | Episode 61 | Sir Martin Sorrell

"I think Q4 will start to see some recovery."

Marketing:

Melt TV | Episode 60 | Suresh Narayanan

Leadership lessons in times of a crisis.

Marketing:

Melt TV | Episode 59 | Trust & The Coronavirus

The study says that 74% of people worry that there is a lot of fake news and false information being spread about the virus.