MELT
Articles in MELT
June 21, 2020
Advertising:
Melt TV | Episode 71 | Ogilvy India’s Kainaz Karmakar & Harshad Rajadhyaksha
"Our partnership with long-standing clients has become tighter."
June 13, 2020
Research:
Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)
"Every crisis is a big opportunity for a researcher."
May 31, 2020
Marketing:
Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)
"Only the tough will emerge victorious."
May 18, 2020
Media:
Forget the IPL till you can bring back the noise
Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.
May 4, 2020
Marketing:
Melt TV | Episode 64 | Rama Bijapurkar
How brands can engage their consumers during the lockdown.
April 25, 2020
Marketing:
Melt TV | Episode 63 | Ramesh Iyer
Why empathy can be a strategic differentiator.
April 18, 2020
Marketing:
Melt TV | Episode 62 | RS Sodhi (MD, GCMMF)
How Amul's supply chain for milk was ready and prepared to take on the challenge of the lockdown.
April 11, 2020
Marketing:
Melt TV | Episode 61 | Sir Martin Sorrell
"I think Q4 will start to see some recovery."
April 4, 2020
Marketing:
Melt TV | Episode 60 | Suresh Narayanan
Leadership lessons in times of a crisis.
March 29, 2020
Marketing:
Melt TV | Episode 59 | Trust & The Coronavirus
The study says that 74% of people worry that there is a lot of fake news and false information being spread about the virus.