MELT

Articles in MELT

Advertising:

Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign

#ShareTheLoad returns. And this time, it's championing "equal sleep".

Marketing:

Melt TV | Episode 57 | Melissa Waggener Zorkin (WE Communications)

Why 'active listening' is a skill every marketer needs to learn.

Marketing:

Melt TV | Episode 56 | Matthew Harrington (Edelman)

How brands can cater to today's connected and educated consumer.

Marketing:

Melt TV | Episode 55 | Building Brand Trust

Why Return On Reputation matters.

Marketing:

Melt | MMA | Priya Nair & Siddharth Banerjee

Has measurement and data overtaken creativity in mobile marketing?

Media:

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

The evolution of the network media agency.

Marketing:

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Solutions for the marketer's eternal challenge: Building Brands VS Performance Marketing.

Marketing:

Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)

Marketing Platinum jewellery to the male Indian customer. Challenge accepted.

Research:

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The easiest to understand primer on blockchain, and how the technology works.

Marketing:

Melt TV | Episode 50 | Sudhir Sitapati

The next step in the brand's association with Hindustani Classical Music.