MELT
Articles in MELT
September 23, 2019
Advertising:Videos
Melt TV | Episode 49 | Priyanka Joshi
Why corporates need to look towards the See It Be It programme.
September 16, 2019
Advertising:Videos
Melt TV | Episode 48 | Does Tokenism Exist In Advertising?
Members of The Collective on what gender sensitivity means for the Indian advertising industry.
September 10, 2019
Advertising:
Melt TV | Episode 47 | Wendy Clark (CEO, DDB Worldwide)
How does a legacy network agency compete against an independent hot-shop?
August 26, 2019
Marketing:
Melt TV | Episode 45 | Priya Nair
How can marketers improve their usage of mobile? Answers from Priya Nair.
August 22, 2019
Marketing:
Melt TV | Episode 44 | Dilip Cherian & Rakesh Thukral
Can a brand survive without trust?
August 12, 2019
Marketing:
Zee Melt 2019 | Where do we find tomorrow’s consumer?
Rashi Goel helps unravel the traits of tomorrow's customer.
August 12, 2019
Marketing:
Zee Melt 2019 | Should brands take a stand?
Does cause-marketing really work for the brand?
August 12, 2019
Research:
Zee Melt 2019 | What women need to do for women?
Gayatri Sriram and The Collective on improving gender inclusivity.
August 12, 2019
Media:
Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?
The Collective debates on a topic that doesn't get enough attention.
August 12, 2019
Advertising:
Zee Melt 2019 | Is there much tokenism in advertising?
The Collective asks a question that needs to be answered by the Indian advertising industry.