MELT

Articles in MELT

Advertising:Videos

Melt TV | Episode 49 | Priyanka Joshi

Why corporates need to look towards the See It Be It programme.

Advertising:Videos

Melt TV | Episode 48 | Does Tokenism Exist In Advertising?

Members of The Collective on what gender sensitivity means for the Indian advertising industry.

Advertising:

Melt TV | Episode 47 | Wendy Clark (CEO, DDB Worldwide)

How does a legacy network agency compete against an independent hot-shop?

Marketing:

Melt TV | Episode 45 | Priya Nair

How can marketers improve their usage of mobile? Answers from Priya Nair.

Marketing:

Melt TV | Episode 44 | Dilip Cherian & Rakesh Thukral

Can a brand survive without trust?

Marketing:

Zee Melt 2019 | Where do we find tomorrow’s consumer?

Rashi Goel helps unravel the traits of tomorrow's customer.

Marketing:

Zee Melt 2019 | Should brands take a stand?

Does cause-marketing really work for the brand?

Research:

Zee Melt 2019 | What women need to do for women?

Gayatri Sriram and The Collective on improving gender inclusivity.

Media:

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

The Collective debates on a topic that doesn't get enough attention.

Advertising:

Zee Melt 2019 | Is there much tokenism in advertising?

The Collective asks a question that needs to be answered by the Indian advertising industry.