MELT

Articles in MELT

Research:

Zee Melt 2019 | Strategy live: A walk into a CEO’s mind

Mark Pollard helps decode strategic thinking with a live case study.

Research:

Zee Melt 2019 | How can a 150+ year old company act like a start-up?

Gerardo Mazzeo on how a legacy FMCG company keeps itself fresh for the future.

Research:

Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?

Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.

Research:

Zee Melt 2019 | What marketers can learn from the Kumbh Mela

Everyone wants a piece of the world's largest religious gathering of people.

Advertising:

Zee Melt 2019 | Agency of the Future

Digital consultant Shubho Sengupta paints a picture for the future.

Advertising:

Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?

Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.

Marketing:

Melt TV | Episode 43 | Zomato’s Deepinder Goyal

Talking shop with the Founder & CEO of Zomato, Deepinder Goyal.

Research:

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.