MELT
Articles in MELT
August 11, 2019
August 11, 2019
Advertising:
Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?
Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.
August 10, 2019
August 10, 2019
Marketing:
Melt TV | Episode 43 | Zomato’s Deepinder Goyal
Talking shop with the Founder & CEO of Zomato, Deepinder Goyal.
August 9, 2019
August 9, 2019
Research:
Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study
The defining traits of the ever-evolving Indian consumer.
August 9, 2019
August 9, 2019
August 9, 2019
Research:
Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report
The relationship between customer experience and the brand.
August 9, 2019
August 8, 2019
August 8, 2019
Research:
Zee Melt 2019 | What are we missing?
Behavioural science decoded for advertising and marketing minds by Rory Sutherland.
August 8, 2019
August 8, 2019
Advertising:
Zee MELT 2019 | Simple is art, complicated is stupid.
Dave Trott is all about creativity, and simplicity.
August 6, 2019
August 6, 2019
Marketing:
Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India
RS Sodhi on the secret sauce that fuels Amul.
July 8, 2019
July 8, 2019
Marketing:
Melt | Episode 38 | Saffron’s Jacob Benbunan
Saffron's guide to Disruptive Branding.