MELT

Articles in MELT

Advertising:

Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?

Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.

Marketing:

Melt TV | Episode 43 | Zomato’s Deepinder Goyal

Talking shop with the Founder & CEO of Zomato, Deepinder Goyal.

Research:

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.

Marketing:

Melt TV | Episode 41 | Rashi Goel

The consumer of the future. Decoded.

Research:

Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report

The relationship between customer experience and the brand.

Marketing:

Melt TV | Episode 39 | Mark Pollard

Why “Strategy is your words”.⁣

Research:

Zee Melt 2019 | What are we missing?

Behavioural science decoded for advertising and marketing minds by Rory Sutherland.

Advertising:

Zee MELT 2019 | Simple is art, complicated is stupid.

Dave Trott is all about creativity, and simplicity.

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.

Marketing:

Melt | Episode 38 | Saffron’s Jacob Benbunan

Saffron's guide to Disruptive Branding.