MELT
Articles in MELT
April 27, 2019
Advertising:Videos
Melt TV | Episode 28 | Why Advertising Awards Matter
Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.
April 22, 2019
Marketing:
Melt TV | Episode 27 | Brands At The Kumbh Mela
How did brands and corporates leverage the world's biggest gathering of people?
April 13, 2019
Marketing:
Melt TV | Episode 26 | Sustainability & Corporate Reporting
The how and why of sustainability and corporate reporting, from Arvind Agrawal (CEO, AICL) and Harsh Purohit (Founder Director, Cognito India).
April 12, 2019
Advertising:
Melt TV | Episode 25 | WorkToLiveToWork
What led Nandini Dias (CEO, Lodestar UM) to start this social initiative?
April 5, 2019
Advertising:
“India Is The Country Of The Future”
"We think that India is the continent of the future. We are behind - in the 19th century - and you are in the 21st century".
April 5, 2019
Advertising:
Melt | Episode 24 | Bobby Pawar
Bobby Pawar was recently appointed the new Chairman and CCO at Havas Group India. What is his mandate, and what is the road ahead for the French conglomerate's Indian journey?
April 5, 2019
Advertising:
Melt TV | Episode 24 | Jacques Séguéla
Living legend Jacques Seguela (Director, Havas Group) on storytelling in an era of technology, in this interview with Anant Rangaswami (Editor, Melt).
March 29, 2019
Marketing:
Melt TV | Episode 23 | RS Sodhi (MD, GCMMF)
RS Sodhi (MD, GCMMF) talks production, innovation, distribution, marketing and more with Anant Rangaswami (Editor, MELT).
March 18, 2019
Media:
Melt TV | Episode 22 | Unmetric’s Lakshmanan Narayan
Social Media Benchmarking VS Content Intelligence
March 14, 2019
Research:
Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google
"Voice is the new black on the Internet."