July 4, 2019
July 4, 2019
Marketing:
Does branding and identity differ for old economy brands, and new economy brands? Is consistency required, or coherence? Answers from Jane Geraghty (CEO, Landor) and Peter Knapp (Chairman & CCO, Landor) in a conversation with Anant Rangaswami (Editor, Melt).
July 4, 2019
July 4, 2019
Advertising:
All the award winning work from the 2019 Cannes Lions. Featuring Grand Prixs, and the work from the Indian agencies that struck it big.
July 4, 2019
July 4, 2019
Marketing:
What is the agency of the future? And, how does the marketer prepare for the same? The answers from digital brand consultant Shubho Sengupta in a conversation with Anant Rangaswami (Editor, Melt).
July 4, 2019
July 4, 2019
Advertising:
Why should marketers study behavioural science? What's the future for the advertising industry? Rory Sutherland (Vice Chairman, Ogilvy UK) answers in a conversation with Anant Rangaswami.
July 1, 2019
July 1, 2019
Advertising:
The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.
June 17, 2019
June 17, 2019
Media:
“We’re seeing an explosion of the range of content that audiences are able to view today.”
June 12, 2019
June 12, 2019
Advertising:
Rahul da Cunha can't take a holiday. And it's because of you.
June 12, 2019
June 12, 2019
Media:
The Publicis Groupe is chanting a new mantra that clients should find useful.
June 12, 2019
June 12, 2019
Marketing:
Can design lead the direction for a brand?
June 11, 2019
June 11, 2019
Marketing:
"Brands need to be clear and intentional about what data they are collecting"
