February 10, 2024
February 10, 2024
Marketing:
"All our campaigns and activations have to stay true to the brand promise and proposition."
February 2, 2024
February 2, 2024
Marketing:
MELT learns from one of India’s finest marketing minds, Harit Nagpal (MD & CEO, Tata Play) and Author of "Adapt To Thrive, Not Just Survive".
January 26, 2024
January 26, 2024
Advertising:
“Agencies, Brands and Brand Managers just aren’t doing enough. We all need to do more.”
January 19, 2024
January 19, 2024
Marketing:
“Reputation is not about people. It is about what the world sees.”
January 12, 2024
January 12, 2024
Marketing:
"If you have a job in 2024, don't let go of it."
January 5, 2024
January 5, 2024
Marketing:
"The market does not reward you for hope. It rewards you for real numbers. And so, the language of marketers needs to change."
January 5, 2024
January 5, 2024
Marketing:
"2023 has been an average year for India's consumption story."
January 5, 2024
January 5, 2024
Marketing:
"Customer delight is the biggest factor that encourages repeats and loyalty from the customer."
December 2, 2023
December 2, 2023
Marketing:
"Though advertising is not looked down upon by the Indian audience, the intent is to help them realise the value in a premium listening experience."
