MELT
Articles in MELT
December 26, 2018
Marketing:
Melt TV | Episode 10 | Sir Martin Sorrell’s Prognosis For 2019
"Expect advertising to grow at a rate of 3% to 4% in 2019."
December 12, 2018
Research:
Melt TV | Episode 08 | BARC, Data, And The CMO
"Only 5% of BARC's data and services are being used by the marketer."
December 4, 2018
Marketing:
Melt TV | Episode 07 | Siddharth Banerjee
The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.
November 20, 2018
Marketing:
Melt TV | Episode 05 | Data-Driven Marketing
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?
November 12, 2018
Research:
Melt TV | Episode 04 | Guneet Singh
The Do's and Don'ts of Digital Marketing.
November 5, 2018
Marketing:
Melt TV | Episode 03 | R Gowthaman
Just a buzzword? Or can Blockchain help make marketing more effective?
October 29, 2018
Advertising:
Melt TV | Episode 02 | John Seifert
John Seifert in conversation with Anant Rangaswami about the state of the ad agency business, and how a network agency can stay relevant to the marketer.
October 23, 2018
Marketing:Videos
Melt TV | Episode 01 | Chuck Porter
Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.
May 4, 2018
Marketing:
Kyoorius And MELT: Listen, Listen, Listen
Listening to the most important stakeholders in the communication business: those who work in it and those who make the communications industry the beautiful industry that it is.