MELT
Articles in MELT
January 19, 2019
Marketing:
Melt TV | Episode 13 | Why WPP Stream Matters
CVL Srinivas explains why a marketer needs to know about this 'unconference'.
January 7, 2019
Marketing:
Melt TV | Episode 12 | Anand Mahindra
"A brand is nothing but an accumulation of stories."
January 2, 2019
Advertising:
Melt | Episode 11 | Piyush Pandey’s New Global Role
"I'm not the team manager. I am the team captain."
December 26, 2018
Marketing:
Melt TV | Episode 10 | Sir Martin Sorrell’s Prognosis For 2019
"Expect advertising to grow at a rate of 3% to 4% in 2019."
December 12, 2018
Research:
Melt TV | Episode 08 | BARC, Data, And The CMO
"Only 5% of BARC's data and services are being used by the marketer."
December 4, 2018
Marketing:
Melt TV | Episode 07 | Siddharth Banerjee
The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.
November 20, 2018
Marketing:
Melt TV | Episode 05 | Data-Driven Marketing
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?
November 12, 2018
Research:
Melt TV | Episode 04 | Guneet Singh
The Do's and Don'ts of Digital Marketing.
November 5, 2018
Marketing:
Melt TV | Episode 03 | R Gowthaman
Just a buzzword? Or can Blockchain help make marketing more effective?