MELT

Articles in MELT

Marketing:

Melt TV | Episode 225 | Shireesh Joshi Opens Up About ONDC’s Business Model, Integration, Growth & More

"ONDC's goal is to enable a much larger pool of buyers and sellers in India's e-commerce network."

Advertising:

Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More

"India is now perceived as a global creative superpower."

Marketing:

Melt TV | Episode 223 | CEOs Of Duroflex & Sleepyhead On Marketing Mattresses And More

"Our vision statement is to be the most admired brand that helps people sleep better."

Advertising:

Melt | Episode 222 | Havas India’s Rana Barua on Integration, Talent, Business Models, Growth & More

"Best alone, better together. You have to build a model around integration."

Advertising:

Melt TV | Episode 221 | AR Rahman on Creativity | Highlights From The 2023 Kyoorius Creative Awards

"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.

Marketing:

Melt TV | Episode 220 | TTK Prestige’s Chandru Kalro On Growing A Legacy Brand & More!

"We have to chase value, not valuations. The brand must provide value to the customer."

Marketing:

Melt TV | Episode 219 | Tanishq’s Ranjani Krishaswamy On Conversations, Consumers and Creativity

"Conversations are core to brand Tanishq. The brand aims to fuel the aspirations of women."

Marketing:

Melt TV | Episode 218 | Pepsi’s Saumya Rathor On The “Culture Curator” Role For Brand Pepsi & More!

"Brand Pepsi is about capturing the spirit of youth in a bottle."

Marketing:

Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’

"Always focus on your brand, product and USP. Technology is just an enabler."

Advertising:

Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign

"Being a force for good definitely translates to growth."