December 10, 2022
December 10, 2022
Marketing:
"Consumers inherently know that marketers don't tell them the truth."
December 3, 2022
December 3, 2022
Marketing:
"Most OTAs, in my mind, are still booking agents. We are a service provider."
November 26, 2022
November 26, 2022
Advertising:
"Better creative work is the fastest shortcut to pricing ourselves higher."
November 19, 2022
November 19, 2022
Media:
"10 years from now, most of our business will happen on app-based platforms."
November 12, 2022
November 12, 2022
Research:
Attribution Modelling, Personalisation, Clean Data, Marketing Effectiveness and more!
November 4, 2022
November 4, 2022
Marketing:
“We are advertising to an attention-swamped audience.”
October 29, 2022
October 29, 2022
Marketing:
"Our brand transformation helped crystallize our marketing priorities."
October 22, 2022
October 22, 2022
Marketing:
"Ideas still dictate the quality of impact we have, but data provides the clarity."
October 15, 2022
October 15, 2022
Marketing:
Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.
October 8, 2022
October 8, 2022
Marketing:
"It's not just about creating a stellar product. You have to explain to the consumer how your product will change their life."
