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News:

Melt Update | 21 June | Dentsu International launches global creative network and MORE

Meanwhile, when the Meta Avatars Store starts rolling out this week, digital outfit offerings from Balenciaga, Prada and Thom Browne will be available.

Marketing:

Melt TV | Episode 168 | Sandeep Bhushan

"The Metaverse helps solve for various social opportunities."

News:

Melt Update | 24 May | R.I.P. Anant Rangaswami

Kyoorius and MELT deeply mourn the demise of Anant Rangaswami, who among several roles, also served as Editor of MELT.

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Melt Update | 3 May | Adani Wilmar buys Kohinoor brand and MORE

Meanwhile, BBH is marking its 40th year with the launch of a global short film competition - “Differently Does It”.

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Melt Update | 12 April | ASCI elevates Manisha Kapoor as CEO and MORE

Meanwhile, Bounteous, a digital innovation agency based in Chicago, formally launched operations in India.

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Melt Update | 24 March | Invesco withdraws EGM requisition for Zee board reconstitution & MORE

Meanwhile, Instagram has launched two new chronological tabs for Feed and users can switch between ‘Following’ and ‘Favorites’.

News:

Melt Update | 25 Feb | Meta Expands ‘Reels’ to Over 150 Countries, IPL to begin on 26 Mar 2022 & MORE

IPL will begin in Mumbai on 26 March 2022 and end on 29 May 2022.

News:

Melt Update | 28 Jan | Meta Partners with FICCI to Support Women-led SMBs Across India & MORE

In other news, OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo’, an AI-backed media buying tool focused on emerging brands and enterprise clients.

News:

Melt Update | 18 Jan | Meta Appoints Meghna Apparao as Director, E-commerce, India & MORE

In global news, Snap has appointed Gareth Leeding as Head of Creative Strategy, APAC.

News:

Melt Update | 13 Dec | Meta Announces New Rules for Ads in India & MORE

Meanwhile, Vi has launched its music offering on the Vi App in association with Hungama Music.