Mindspace

Articles in Mindspace

Research:

Zee Melt 2019 | Strategy live: A walk into a CEO’s mind

Mark Pollard helps decode strategic thinking with a live case study.

Research:

Zee Melt 2019 | How can a 150+ year old company act like a start-up?

Gerardo Mazzeo on how a legacy FMCG company keeps itself fresh for the future.

Research:

Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?

Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.

Research:

Zee Melt 2019 | What marketers can learn from the Kumbh Mela

Everyone wants a piece of the world's largest religious gathering of people.

Research:

Zee Melt 2019 | What are we missing?

Behavioural science decoded for advertising and marketing minds by Rory Sutherland.

Advertising:

Zee MELT 2019 | Simple is art, complicated is stupid.

Dave Trott is all about creativity, and simplicity.

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.