Mindspace
Articles in Mindspace
August 12, 2019
August 12, 2019
Research:
Zee Melt 2019 | Strategy live: A walk into a CEO’s mind
Mark Pollard helps decode strategic thinking with a live case study.
August 12, 2019
August 12, 2019
Research:
Zee Melt 2019 | How can a 150+ year old company act like a start-up?
Gerardo Mazzeo on how a legacy FMCG company keeps itself fresh for the future.
August 12, 2019
August 12, 2019
Research:
Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?
Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.
August 12, 2019
August 12, 2019
Research:
Zee Melt 2019 | What marketers can learn from the Kumbh Mela
Everyone wants a piece of the world's largest religious gathering of people.
August 8, 2019
August 8, 2019
Research:
Zee Melt 2019 | What are we missing?
Behavioural science decoded for advertising and marketing minds by Rory Sutherland.
August 8, 2019
August 8, 2019
Advertising:
Zee MELT 2019 | Simple is art, complicated is stupid.
Dave Trott is all about creativity, and simplicity.
August 6, 2019
August 6, 2019
Marketing:
Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India
RS Sodhi on the secret sauce that fuels Amul.