MMA India
Articles in MMA India
July 22, 2024
Marketing:
Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023
Submissions for SMARTIES™ 2024 continues till 24 July 2024. Read on to find out more about the awards and about the BII.
May 28, 2024
Marketing:
Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?
Can marketers co-exist with AI?
March 9, 2024
Research:
Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce
Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.
October 6, 2023
Advertising:
Smarties India 2023 Honours Winners Shaping The Future Of Marketing
The 12th edition of MMA Smarties India Awards 2023, one of the most prestigious events in the marketing industry, concluded with great acclaim.
September 5, 2023
Advertising:
Shortlist Out for SMARTIES India’23, Stage Set for Marketing Brilliance
A total of 150 entries made it to the SMARTIES India 2023 shortlist. And, gear up for SMARTIES Unplugged.
July 8, 2023
Marketing:
Melt TV | Episode 225 | Shireesh Joshi Opens Up About ONDC’s Business Model, Integration, Growth & More
"ONDC's goal is to enable a much larger pool of buyers and sellers in India's e-commerce network."
November 12, 2022
Research:
Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India
Attribution Modelling, Personalisation, Clean Data, Marketing Effectiveness and more!
October 15, 2022
Marketing:
Melt TV | Episode 187 | Insights, Highlights & DE&I at MMA India’s SMARTIES Awards
Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.