MMA India

Articles in MMA India

Marketing:

Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023

Submissions for SMARTIES™ 2024 continues till 24 July 2024. Read on to find out more about the awards and about the BII.

Marketing:

Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?

Can marketers co-exist with AI?

Research:

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.

Advertising:

Smarties India 2023 Honours Winners Shaping The Future Of Marketing

The 12th edition of MMA Smarties India Awards 2023, one of the most prestigious events in the marketing industry, concluded with great acclaim.

Advertising:

Shortlist Out for SMARTIES India’23, Stage Set for Marketing Brilliance

A total of 150 entries made it to the SMARTIES India 2023 shortlist. And, gear up for SMARTIES Unplugged.

Marketing:

Melt TV | Episode 225 | Shireesh Joshi Opens Up About ONDC’s Business Model, Integration, Growth & More

"ONDC's goal is to enable a much larger pool of buyers and sellers in India's e-commerce network."

Research:

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Attribution Modelling, Personalisation, Clean Data, Marketing Effectiveness and more!

Marketing:

Melt TV | Episode 187 | Insights, Highlights & DE&I at MMA India’s SMARTIES Awards

Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.