Mondelez

Articles in Mondelez

Marketing:

Melt TV | Episode 228 | Mondelēz India’s Nitin Saini On Birthdays, Gifts & Generative AI

"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."

Marketing:

Melt TV | Episode 188 | Anil Viswanathan Talks Mithai, MarTech & More

"Ideas still dictate the quality of impact we have, but data provides the clarity."

News:

Melt Update | 17 August | upGrad brings in Myleeta AgaWilliams and MORE

Meanwhile, Mondelez split its $1.6bn media account between Publicis Groupe, WPP and Vayner Media.

News:

Melt Update | 21 Feb | Mondelez International Promotes Anil Viswanathan to VP – Marketing & MORE

In other news, L’Oréal India has named Vignesh Nair as its Lead – Communication & Engagement.

News:

Melt Update | 24 Nov | Mondelez Hires MediaMonks And Publicis Groupe For Global Content Production & MORE

In other news, Prasanna Kumar has quit WPP to join Alibaba Group as Global Media Director

Marketing:

Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)

How Mondelez India rose to the lockdown challenge.

News:

Melt Update | 30 June |Government of India Bans 59 Mobile Apps & MORE

Meanwhile, Disney+Hotstar will launch 'Multiplex' on 24 July 2020, to premiere seven new Hindi films.

News:

Melt In A Minute | Super Bowl Advertisers Pause Marketing Following Kobe Bryant’s Death & More

Closer home Publicis India won creative mandate of Emami Navratna after a multi-agency pitch

News:

Melt In A Minute | Mondelez Consolidates Global Creative Into WPP And Publicis & More

From Mondelez awarding global creative duties to WPP and Publicis to Asheesh Malhotra heading Dentsu India Mumbai office, a look at today's top news