February 5, 2022
February 5, 2022
Marketing:
The challenge of building a global brand from India.
November 13, 2021
November 13, 2021
Advertising:
The big theme this year was a message to support local retailers and small businesses.
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
September 30, 2021
September 30, 2021
Advertising:
How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.
September 22, 2021
September 22, 2021
Marketing:
Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.
September 4, 2021
September 4, 2021
Marketing:
Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.
June 26, 2021
June 26, 2021
Advertising:
Hear from the big winners from the Kyoorius Creative Awards 2021.
February 26, 2021
February 26, 2021
News:
In other news, Sony Music India has appointed Sangeetha Aiyer as Director of Promotions.
January 5, 2019
January 5, 2019
Marketing:
This week, Ritwika Gupta reviews marketing campaigns by BMW, NTUC Income and Mondelez India. Take a look:
