August 26, 2024

Blogs:

The Rise Of Social Commerce In India

August 8, 2022

News:

Melt Update | 8 August | Nykaa to acquire LBB and MORE

Meanwhile, Facebook to shut live shopping features.

November 13, 2021

Advertising:

Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

The big theme this year was a message to support local retailers and small businesses.

October 22, 2021

News:

Melt Update | 22 Oct | Twitter Acquires Group Chat App Sphere & MORE

Meanwhile, the Advertising Standards Council of India (ASCI) in collaboration with Futurebrands unveiled the GenderNext study.

October 11, 2021

Advertising:

Creative Picks | 11 Oct | Tanishq, Starbucks, Nykaa

Ritwika Gupta reviews ads by Tanishq, Starbucks and Nykaa.

August 5, 2021

News:

Melt Update | 5 Aug | WPP Reports 9.8% Increase in Revenue & MORE

Meanwhile, Kumar Mangalam Birla has stepped down as non-executive chairman of Vodafone Idea (Vi) after offering to give up his stake in the telecom company.

May 26, 2021

News:

Melt Update | 26 May | Omnicom Wins Philips’ $300m Global Creative and Media Account & MORE

Meanwhile, VMLY&R has appointed Payal Vaidya as its executive vice president, experience design.

January 25, 2021

News:

Melt Update | 25 Jan | Vishnu Mohan Quits Havas After a 25-year stint

Meanwhile, VMLY&R and Geometry have joined forces to launch VMLY&R COMMERCE, a new end-to-end ‘creative commerce company’.