ogilvy

Articles in ogilvy

Opinion:

Sticking Together For 60 Years…Fevicol!

Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.

Opinion:

Fevicol, capturing 60 years in 90 seconds

Ogilvy India encapsulates paradoxes of India through the ages in the latest Fevicol ad to celebrate the latter's 60 years

Opinion:

Five Reasons Why The New Fevicol Commercial Sucks

Creators ignore all conventional wisdom.

Advertising:

Zee Melt 2019 | Today’s consumer has the attention span of a goldfish

In today's fast-paced world, how can you get the consumer to stay attentive?

News:

Melt In A Minute | Ogilvy Global Crisis Brings India’s Political Parties Into Focus & MORE

From TikTok India removing over 60 lakh videos to Ogilvy CEO, John Seifert, bringing India’s political parties into focus amidst global crisis, here are the top headlines of the day:

Advertising:

Creative Picks | EP 97 | Almosafer, Cadbury, & Dollar Shave Club

The ads by Almosafer, Cadbury and Dollar Shave Club that caught our attention this week

News:

Melt In A Minute | Rishad Premji To Take Over As Executive Chairman Of WIPRO, Network18 Suspends Firstpost & MORE

From Rishad Premji taking over as Executive Chairman Of WIPRO to Network18 suspending Firstpost, here are the top stories of the day.

Advertising:

Creative Picks | EP 90 | Coca- Cola, TATA Motors, Apple

Ritwika Gupta reviews ads by Coca Cola, TATA Motors and Apple. Watch the full episode here!

Marketing:

Creative Picks | EP 76 | Chevrolet, Swiggy, Ikea

This week, we are analysing marketing campaigns by Chevrolet, Swiggy and Ikea.

Marketing:

Creative Picks | Episode 64

This week, Ritwika Gupta takes a look at some interesting marketing campaigns by Allen Solly, Mcdonald’s and Burger King.