ogilvy
Articles in ogilvy
August 23, 2019
Opinion:
Sticking Together For 60 Years…Fevicol!
Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.
August 23, 2019
Opinion:
Fevicol, capturing 60 years in 90 seconds
Ogilvy India encapsulates paradoxes of India through the ages in the latest Fevicol ad to celebrate the latter's 60 years
August 23, 2019
Opinion:
Five Reasons Why The New Fevicol Commercial Sucks
Creators ignore all conventional wisdom.
August 12, 2019
Advertising:
Zee Melt 2019 | Today’s consumer has the attention span of a goldfish
In today's fast-paced world, how can you get the consumer to stay attentive?
July 23, 2019
News:
Melt In A Minute | Ogilvy Global Crisis Brings India’s Political Parties Into Focus & MORE
From TikTok India removing over 60 lakh videos to Ogilvy CEO, John Seifert, bringing India’s political parties into focus amidst global crisis, here are the top headlines of the day:
June 17, 2019
Advertising:
Creative Picks | EP 97 | Almosafer, Cadbury, & Dollar Shave Club
The ads by Almosafer, Cadbury and Dollar Shave Club that caught our attention this week
June 7, 2019
News:
Melt In A Minute | Rishad Premji To Take Over As Executive Chairman Of WIPRO, Network18 Suspends Firstpost & MORE
From Rishad Premji taking over as Executive Chairman Of WIPRO to Network18 suspending Firstpost, here are the top stories of the day.
May 6, 2019
Advertising:
Creative Picks | EP 90 | Coca- Cola, TATA Motors, Apple
Ritwika Gupta reviews ads by Coca Cola, TATA Motors and Apple. Watch the full episode here!
March 11, 2019
Marketing:
Creative Picks | EP 76 | Chevrolet, Swiggy, Ikea
This week, we are analysing marketing campaigns by Chevrolet, Swiggy and Ikea.
December 31, 2018
Marketing:
Creative Picks | Episode 64
This week, Ritwika Gupta takes a look at some interesting marketing campaigns by Allen Solly, Mcdonald’s and Burger King.