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Articles in ola
December 28, 2021
News:
Melt Update | 28 Dec | Air India Handover to Tata Group Delayed by a Month & MORE:
Meanwhile, Zoom acquires startup Liminal which creates broadcast tools for professional, virtual events.
December 26, 2021
Opinion:
Uber and Ola: Broken On The Day They Started
What if the assumptions are wrong and you build a whole business on these wrong assumptions?
December 7, 2021
News:
Melt Update | 7 Dec | Britannia Industries Calls for Media Review & MORE
In global news, WPP has acquired a majority stake in branding and design agency Made Thought.
November 9, 2021
News:
Melt Update | 9 Nov | WPP Bags Majority of Coca-Cola’s $4 Billion Account & MORE
Meanwhile, British Airways has appointed Omnicom Media Group as the global media planning and buying agency.
October 8, 2021
News:
Melt Update | 8 Oct | IAA India Chapter Announces New Members of Managing Committee & MORE
In other news, Wavemaker has hired Kathryn Spaeth as global chief transformation officer.
June 5, 2020
News:
Melt Update | 5 June | Mubadala Investment Company To Invest Rs 9,093.60 crore In Jio Platforms & MORE
In other news, Saregama has reported a 7.11% dip in consolidated net profit.
March 23, 2020
News:
Melt Update | 23 March | No Newspapers To Be Delivered In Mumbai From Today & MORE
In other news, ZEE appoints Piyush Pandey as independent director of the company.
August 15, 2018
Marketing:
Creative Picks | Episode 34
From Ola's #RoadToGold campaign to IHOP's name change to IHOB, here are the marketing stunts that made an impact this week. Ritwika Gupta takes a look: