December 26, 2021
December 26, 2021
Opinion:
What if the assumptions are wrong and you build a whole business on these wrong assumptions?
October 20, 2020
October 20, 2020
Research:
How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?
October 19, 2020
October 19, 2020
Advertising:
Anant Rangaswami (Editor, Melt) explains why he's a complete cynic when he sees a brand ambassador pushing any product or service.
October 19, 2020
October 19, 2020
Advertising:
Why trams, trains and buses are gifts to anyone in advertising.
October 17, 2020
October 17, 2020
Advertising:
This is not about an ad and about an inter-faith marriage. This is about the feeling of insecurity that has overtaken our society.
May 16, 2020
May 16, 2020
Advertising:
“As we get back to work, should our advertising show people with masks, social distancing, etc.?"
May 12, 2020
May 12, 2020
Research:
It’s time to make my predictions. For what they’re worth.
March 30, 2020
March 30, 2020
Media:
Print has the TIME to check and cross-check and fact-check, something the pressure that news TV and digital do not have in the high-octane breaking news world that they live in.
May 27, 2019
May 27, 2019
Advertising:
Global brands are never quite global; that's why extra care is required in all communication
May 4, 2018
May 4, 2018
Marketing:
Blue-Chip Marketing Companies: B2B or B2C?
