December 28, 2017
December 28, 2017
Marketing:
Content marketing is storytelling to tell the audience what we are about. One minute, isn’t that what brand advertising did?
November 23, 2017
November 23, 2017
Advertising:
In life we can’t avoid the consequences of our actions, or inactions. It’s an illusion that by avoiding choosing we can opt out.
November 8, 2017
November 8, 2017
Marketing:
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
November 8, 2017
November 8, 2017
Advertising:
Snickers India now gives you company approved packaging to do just that through its latest iteration of the "You're Not You When You're Hungry" campaign.
November 8, 2017
November 8, 2017
Marketing:
Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"
November 7, 2017
November 7, 2017
Marketing:
"Negative spaces tell great stories, like the arrow hidden in the negative space of the FedEx logo"
November 1, 2017
November 1, 2017
Advertising:
Zee brings in its 25th anniversary with a print ad that thanks its competitors for their contribution in "releasing the extraordinary".
October 31, 2017
October 31, 2017
Advertising:
What will it take for an Indian brand, communicating to Indian audiences, to be written about months before the communication breaks?
September 12, 2017
September 12, 2017
Advertising:Videos
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.
