OYO

Articles in OYO

Marketing:

Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

The challenge of building a global brand from India.

News:

Melt Update | 29 Oct | Facebook Changes Name to Meta & MORE

In other news, Anheuser-Busch InBev (AB InBev) has launched its first energy drink Budweiser Beats in India.

News:

Melt Update | 9 Sep | WPP Bags Largest Global Chunk of Unilever’s Media Account, Mindshare Retains in India & MORE

Meanwhile, Microsoft has entered a multi-year strategic alliance with Oyo to co-develop ‘next-generation’ travel and hospitality products and tech.

News:

Melt Update | 5 July | IPG Names Mish Fletcher as Chief Growth Officer, APAC & MORE

Meanwhile, Viacom18 has signed a three-year-long broadcasting deal with LaLiga.

Advertising:

Melt TV | Episode 123 | Highlights From #KCA21

Hear from the big winners from the Kyoorius Creative Awards 2021.

Marketing:

Melt TV | Episode 121 | Mayur Hola

"We have to stay relevant for all our customers."

News:

Melt Update | 14 July | Walmart to Invest $1.2 Billion in Flipkart & MORE:

Meanwhile, Oyo Hotels & Homes has partnered with Unilever to enhance its ‘Sanitised Stays’ initiative at its properties globally.

News:

Melt In A Minute | IKEA India Crosses Rs 400-crore Revenue, Nick Waters Resigns & MORE

From government regulating claims made in ads in India to OYO’s new appointments, here are the top stories of the day: