May 5, 2019
May 5, 2019
Research:
What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?
December 12, 2018
December 12, 2018
Research:
"Only 5% of BARC's data and services are being used by the marketer."
May 19, 2017
May 19, 2017
Media:
When BARC was born and heralded a new era in television audience measurement in India, marketers heaved a sigh of relief. They look forward to a stable measurement regime based on which they could allocate their AdEx spends with a considerably greater degree of confidence. As we witness the battle between the English news channels and BARC, it is apparent that BARC is structurally weak, allowing disgruntled elements to withdraw their watermark on a whim or a fancy. Let’s take a look at what the experts have to say in Burning Issues, a series where we look at pressing issues within media & marketing in India.
