May 20, 2023
May 20, 2023
Marketing:
"Brand Pepsi is about capturing the spirit of youth in a bottle."
January 24, 2023
January 24, 2023
News:
Meanwhile, Debanjan Basak moves to Havas Worldwide India
April 22, 2022
April 22, 2022
Advertising:
"Great people make great culture, resulting in great work."
October 23, 2021
October 23, 2021
Marketing:
Why brands cannot simply buy their way into culture.
September 6, 2021
September 6, 2021
Advertising:
This week, Ritwika Gupta reviews ads by CaratLane, Pepsi, Google.
September 2, 2021
September 2, 2021
News:
In global news, Wunderman Thompson has merged it APAC and EMEA leadership under Ewen Sturgeon.
June 5, 2021
June 5, 2021
Research:
"Stop trying to sell and start trying to serve."
May 31, 2021
May 31, 2021
Advertising:
This week, Ritwika Gupta reviews campaigns by Pepsi, Burger King and Mumbai Police.
November 9, 2019
November 9, 2019
Marketing:
Madhuwanti reviews marketing campaigns by Pepsi, Spotify and Singapore Tourism Board
July 16, 2019
July 16, 2019
Marketing:
The three marketing campaigns that piqued Madhuwanti Saha's interest
