June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
May 20, 2023
May 20, 2023
Marketing:
"Brand Pepsi is about capturing the spirit of youth in a bottle."
March 7, 2022
March 7, 2022
Advertising:
Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.
January 7, 2022
January 7, 2022
News:
In other news, Spotify has rolled out clickable in-app podcast ads.
November 18, 2021
November 18, 2021
News:
In other news, Netflix has launched a new website to share viewership data on shows and movies.
June 16, 2021
June 16, 2021
News:
Meanwhile, Google has bagged a deal to provide French luxury goods powerhouse LVMH with cloud-based artificial intelligence solutions to personalize experiences for customers and foster long-term growth.
June 5, 2021
June 5, 2021
Research:
"Stop trying to sell and start trying to serve."
May 3, 2021
May 3, 2021
News:
Meanwhile, MullenLowe Group has elevated S Subramanyeswar as chief strategy officer across Asia Pacific.
March 15, 2021
March 15, 2021
News:
Meanwhile, Kia Motors India has appointed Hardeep Singh Brar as National Head of Sales and Marketing.
September 1, 2020
September 1, 2020
News:
Meanwhile, PepsiCo India has inked a co-branding pact with Bharti Airtel.
