June 8, 2024
June 8, 2024
Marketing:
Using humour to bridge learning gaps.
November 24, 2023
November 24, 2023
Marketing:
"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."
June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
May 6, 2023
May 6, 2023
Advertising:
"Being a force for good definitely translates to growth."
March 18, 2023
March 18, 2023
Marketing:
"Good purpose-driven advertising can be a force for growth."
August 25, 2022
August 25, 2022
News:
Meanwhile, P&G’s quarterly ad spends down 50%.
April 19, 2022
April 19, 2022
News:
Meanwhile, The Abby’s award governing council has announced six advertising professionals as jury chairs for this year's awards.
March 7, 2022
March 7, 2022
Advertising:
Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.
October 7, 2021
October 7, 2021
News:
In other news, L&K Saatchi & Saatchi has bagged the retail communications mandate of Audi India.
June 21, 2021
June 21, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Aviation Gin, Kit Kat and P&G Shiksha.
