May 4, 2018
May 4, 2018
Marketing:
Blue-Chip Marketing Companies: B2B or B2C?
April 12, 2018
April 12, 2018
Media:
The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.
April 12, 2018
April 12, 2018
Advertising:Videos
Why the advertising film campaign for PhonePe works. And why it doesn't.
April 4, 2018
April 4, 2018
Media:
There's more to the fake news debate
March 5, 2018
March 5, 2018
Advertising:
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 24, 2018
January 24, 2018
Advertising:
Kevin Swanepoel (CEO, The One Club for Creativity) on the state of Indian advertising, creative communications around the world, and the business of awards.
January 8, 2018
January 8, 2018
Advertising:
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
December 27, 2017
December 27, 2017
Marketing:
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
December 13, 2017
December 13, 2017
Advertising:
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017
December 6, 2017
Marketing:
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
