June 8, 2024
June 8, 2024
Marketing:
Using humour to bridge learning gaps.
May 28, 2024
May 28, 2024
Marketing:
Exploring #ShareTheLoad, a case study of purpose-driven marketing done right.
November 24, 2023
November 24, 2023
Marketing:
"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."
June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
May 6, 2023
May 6, 2023
Advertising:
"Being a force for good definitely translates to growth."
March 18, 2023
March 18, 2023
Marketing:
"Good purpose-driven advertising can be a force for growth."
March 7, 2022
March 7, 2022
Advertising:
Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.
February 22, 2022
February 22, 2022
News:
Meanwhile, Procter & Gamble has rolled out company benefits including medical insurance, emergency financial assistance, flexi subsidy allowance and relocation benefits to partners of LGBTQ+ employees.
July 30, 2021
July 30, 2021
News:
The Procter & Gamble Company (P&G) has elevated Shailesh Jejurikar as the Global Chief Operating Officer.
August 10, 2020
August 10, 2020
News:
Meanwhile, Parle Agro has filed a legal action against Walmart India for allegedly selling an apple drink with 'deceptively similar mark' as its Appy Fizz.
